COURSE DESCRIPTION

You’re already be a good communicator; today you need to be great. The media landscape is in flux and the skill set you need keeps changing. Can you cut through the clutter and get your message out? Is your communications team ready to respond when a fake news report goes viral? This program will take you through the latest trends in leadership communication and its growing strategic importance for the leadership team.

KEY BENEFITS

• Sharpen your communication game: Deepen your own understanding of the media landscape and how to engage effectively with the international press and social media
• Align communication and strategic objectives: Understand how a strategic approach to communications can drive better business results and lower costs
• Put the right team in place: As a leader, you need to make sure the corporate communication team is aligned with organizational goals and equipped with the right skills